Branded Merchandise Packaging Specification Guide

Specify packaging around the actual product and how it will be packed, transported and opened. A branded box render does not confirm internal fit, transit protection or production feasibility.

Define the contents and pack-out

List every item that goes into the pack, its relevant dimensions and weight, and how it should be arranged. Include inserts, cards, tissue, bags or other components. State whether the contents arrive individually packed and who is responsible for assembly.

Keep the dieline and artwork tied together

Use the dieline confirmed for the proposed packaging. Check its units, folds, cut lines, print areas and the producer’s stated artwork requirements before approving a proof. Changing dimensions, material or structure can invalidate an earlier dieline; request an updated proof rather than stretching old artwork to fit.

Inspect the complete physical sample

Check the filled pack as well as the empty packaging. Confirm fit, closure, assembly steps, readable artwork and whether components move or rub during handling. Agree the relevant transport or protection checks for the use case. A visual approval alone does not establish transit performance.

Make claims specific and supported

If recycled content, recyclability or certification matters, ask for evidence covering the exact material and finished construction. Separate a design preference from a verified property, and consider the destination’s disposal options before choosing on-pack wording. Avoid treating a material label as proof for every coating, insert or component in the final pack.

Share the completed specification with MerchandAise for review. Supported structures and decoration can be assessed against the brief; a new construction, unusual contents or an unverified protection requirement needs feasibility review before price, quantity or timing is confirmed.